The poetry of code

Words of poetry from our CEO Tweet This

This week, during an impromptu English lesson in our Turin office to which I was unexpectedly invited, I had to explain what my favorite team work style is. That's a rather existential question!


I admit: my response, on the spot, was hasty and superficial. Among the choices available, I opted for "coordinate" and "start projects". However, I thought about it more, this afternoon during a beautiful spring-time walk.

My most accurate choice should have been "Specialist": the last option from the proposed list, but the first one for me: becoming the world's foremost expert in pricing and predictive applications. Tweet This

And to achieve this goal, writing good code is at the same time a necessity and a virtue. In order to truly grow our impact on the "world" / customers, having only 2 hands and 24 hours of time per day each, there is a need for leverage - and this can only come from writing solid code. Tweet This

In my experience so far, good code is like poetry: always structured according to its own logic, sometimes complex, difficult to write, open to different styles, multi-layered both with regards to meaning and challenges; but quality shows.


When I found myself writing code, I always faced the task in my own way, as an "amateur" and certainly not as a professional; rushing, revising, adapting, going back, copying and getting inspired: in short, discovering as I went.


I found the experience exciting, especially because the languages e use in Evo are high-level and therefore very descriptive; of course lacking the emotional value of a true poem, but still with "a lot of me" in what I have written.


The satisfaction of seeing that what I write successfully works, is for me personally huge! I would in fact like to find more time to write code even today, if only I could.


I hope that this message rings a bell for us as a team, and I love to talk about it: as we get deeper and deeper involved with the beautiful products we build, it will be more and more important to appreciate how our priorities and aspirations are fulfilled by our work!

About the author


Fabrizio Fantini is the brain behind Evo Pricing. His 2009 PhD in Applied Mathematics, proving how simple algorithms can outperform even the most expensive commercial airline pricing software, is the basis for the core scientific research behind our solutions. He holds an MBA from Harvard Business School and has previously worked for 10 years at McKinsey & Company.