Trends of market price and basket change over time
- How is market price changing over time?
- What’s the main driver of the change?
- Which retailers are leading the change?
Product range by price level comparison across retailers
- How are each company’s product ranges distributed across the price ladder?
- Are there price differences on the same product by different competitors?
Price changes: %age of affected items, magnitude of change and mix effect
- When have the main price changes happened?
- How aggressive have they been?
- In which ranges have they occurred?
Impact on the overall basket mix of product addition/ removal from range
- How many products are still sold?
- At which price ranges have SKUs been added/removed?
- How is the overall mix changing?
Average product discount and overall promo categories (basket-wide, CRM, shipping)
- Which retailers are applying the highest discounts? In which price ranges?
- Which is the average discount over time from all offers and discounts?