Tech/2. Young People Invent Work by Exploiting the Net

The projects

At the Wwworkers Camp conference held at the Italian Chamber of Deputies the stories of 24 entrepreneurs between innovation and tradition

Italy, June 10, 2017
Paola Scarsi

At the Chamber of Deputies, the third edition of the Wwworkers Camp, the national meeting of Net workers, because "work is no longer that of past times". Or rather, as pointed out by Giampaolo Colletti, founder of Wwworkers.it, the community that brings them together, "Work is the same as before when betting on excellence and knowledge that comes from centuries of history, but the work is also something different when it is connected to digital technologies. We live in fluent years that hone genius intuitions and the new technologies also allow micro-businesses to climb in an exponential way and quickly grow profit and turnover.” 

At the opening of the conference, Mr Antonio Palmieri, member of the Group for Technological Innovation and co-author of this initiative, praised the creativity, the inventiveness and the stubbornness of these young people and of these very young entrepreneurs who personally talked about their business stories.

Listening to them was like entering a kind of parallel world: these guys are already in "tomorrow's work" in the twelve worktrends, that is the trends in work that now have been identified: digital manufacturing; e-commerce; internet of things; social, mobile and multimedia; millennials and silverXXX; green; research, patents and skills; co-working and networks, crowd platforms and the sharing economy; big data; new payments; industry 4.0.

24 entrepreneurs, very young, not all micro entrepreneurs but all on the up, that is, far beyond the startup phase: they’re almost all multi-graduates, in their three minutes allowed them they told with punctuality, precision and passion their stories, successes and failures, dreams and motivational drives. There were those who watched the stars making LED lamps and billing over 5 million euros, to those who - and there were three cases –  who were able to resume thanks to e-commerce after falling victim to an earthquake.

Others who built networking businesses, managing and sharing any object in real time, but also making a sofa via crowdcrafting and networking production, or collecting half a million euros in three months with Facebook to build a mill. Yet others handling inventories of the construction industry or developing virtual reality to succeed in rebuilding the ceiling of the Bel Temple destroyed by Daesh. Selling custom-made Italian wedding dresses online or making extra virgin olive oil at home like making an espresso coffee. 

Simple solutions to seemingly insurmountable problems.

"The family company was closing down" related two brothers who continue to produce chairs in the Ligurian hinterland. Then there are the really innovative solutions like the system allowing the payment of just a few cents with a smartphone. 

Undersecretary of Social Policies, Luigi Bobba, lauded "typical Italian originality, that is the result of the intersection between craftsmanship and technology, tradition and innovation". However, he warned, "The problems that arise in on-demand work forms need forms of regulation that cannot leave workers in the area lacking protection and safeguards”, and he placed emphasis on social innovation.

According to some Ipsos research conducted on behalf of e-Bay, 67% of young Italians between the ages of 18 and 35 are inclined to consider an entrepreneurial profession, and 40% of them now have in mind a concrete business idea that, more than half of them (57%) want to develop through eCommerce.


Download full article

Transcript:   English   /   Italiano